About Us

Brock Fife

Brock was raised on a farm in Southern Idaho. He grew up hunting and fishing with his dad, grandpa, and family. He loves to hunt, whether it be with family or friends, often tagging along with friends who have drawn tags when he hasn't.  He has a beautiful wife and four children: two boys and two girls.  Brock enjoys coaching basketball and football and playing golf.  Brock originally came up with the idea for the No Mess Dress in 1998 while tending cows on his dairy and has been making them for family and friends ever since.


Kaleb Fife

Kaleb is a sophmore at Utah State currently studying Finance and Marketing.  He grew up on a dairy and has been hunting, fishing, and exploring the outdoors his whole life.  He enjoys sports of all kinds from football to golf and has played sports his entire life.  Kaleb has been on many hunting adventures with his dad, brother, and grandpa, hunting a wide array of game from pheasants to elk and everything in between.  He also enjoys taking pictures of the outdoors and hiking in his free time.

Korbin Fife


Korbin is a junior at Minico High School where he plays football and throws shot put. He has a passion for the outdoors and enjoys fishing and hunting as often as possible. 





Byron Pinther

Byron is a family man from a small town in Southern Idaho, and has been hunting and fishing for as long as he can remember. He is the husband of a beautiful wife, and the father of a precious little girl. He and his family love nothing more than the outdoors, and enjoying what the good lord gave us for a playground. He has always been about helping people, and having fun while doing it. Byron personally strives to provide the best service and products possible to his fellow outdoorsmen and women.